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The title is obviously fairly important but it can be changed later if required, I'd recommend the organisation name to start with so its easier for your regulars to spot on the home page. If it's going to be a one off like freestyle then I'd suggest organisation/event name/location.
The "Alias" is what the system uses to identify the event and it will automatically be filled in. The start and end dates are a bit fiddly
but usually you would pick the same date unless it's a weekender.